I am a executive building manager for a large venue space in town. This venue space is a huge area where we host sporting events, concerts and even conferences. Most of the time we house a major sports team in basketball and hockey. We also can host big name music stars for the concert venue. I proposed the idea of ordering LED signage to have out on the main road that our venue feeds into.
I think having a large sign that rotates upcoming games and even promoting concerts is a great way to get the word out. The main road that we are on is the main feeder into downtown. Commuters will be able to see and read the sign when they are going into and leaving downtown. We would be able to place the LED signage by a busy intersection with four way stop light traffic. When the cars are stopped they will be able to see our sign more.
I think having this sign will be a great draw for people. Most of the time people know who will be at our venue, but this sign will just be an added way to make sure they remember it. This way we can get in their face and say that a big game is coming up or that their favorite musician will be coming. People are so busy these days they forget to check online, or read our email mailings. I know they will see this and hope that it will get them excited and informed.